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How it works

From a list of names to a live dashboard, built around your market.

No generic feed. No noise from companies you don't compete with. Just the moves that matter, from the companies you actually chose.

Getting set up

Three steps, and you're live

1

You choose the competitors

Five to start, or your entire market. You tell us who matters - we don't guess.

2

We build your dashboard

Initial background research on every company you named, then a dashboard scoped entirely to them - nothing else in the feed.

3

Daily monitoring begins

Product launches, messaging shifts, leadership changes, funding, expansion - tracked as they happen, not discovered weeks later.

What we monitor

Sources built for signal, not just search results

Named senior hires need a different kind of source than brand messaging. We track each properly, rather than running one generic scraper across everything.

Proprietary hiring data

Senior appointments, departures and destinations - verified seniority, not just a LinkedIn mention.

Social channels

LinkedIn, YouTube and beyond - what a company says about itself, and how that changes quarter to quarter.

Press and investor releases

Official announcements, financial disclosures and regulatory filings, checked directly at the source.

Product and pricing pages

What's actually shipped, not just what's been announced in a press release.

Job advertisements

Live roles are often the earliest public signal of where a competitor is headed next.

Company news and updates

Everything else that doesn't fit neatly elsewhere - partnerships, awards, sustainability commitments.

How you receive it

Fast when it's urgent. Considered when it isn't.

Not everything needs to interrupt your day. We match the format to how much the moment actually matters.

As it happens

Alerts

A senior hire, a product launch, a funding round - the moment it's confirmed, not the next time you check.

Every week

Weekly summaries

A short digest of what moved across your tracked companies - the week's signal, without re-reading every alert.

Every month

Monthly reports

Patterns that only show up over weeks - messaging shifts, hiring trends, where the market is actually heading.

Every quarter

Quarterly deep-dives

The full strategic picture - written like an analyst's briefing, with named vulnerabilities and concrete counter-moves.

See an example

What your dashboard will look like

An example of what your own dashboard will look like, scoped to the companies you choose.

Tell us who you want tracked.

Five competitors or fifty - we'll come back to you within a day.

Get in touch